About Us

Husband & wife team Mia and Johann Sadie are living their dream traveling and seeing the world.

‘We were blessed in 2019 with a beautiful daughter called Lia. Both of us are very active people and we love to exercise, play and be present with Lia. (Update 2021 - Karli is the newest addition to the Sadie family, you will see a lot more of her developing on her play mat on social media. Please come along for the ride!)

For us as parents, milestones from birth and beyond was of paramount importance. We wanted to help Lia tick all the important boxes, but we did not have a safe learning environment in our home.  

Our other baby Mini Magnolia (NOW BETTER KNOWN AS SADIEKIDS) was already established in 2018 as an online baby store. We were looking for that one product that we can really be proud of and the search for a padded play mat for Lia became exactly that.  

We are now an exclusive play mat store and we have sold play mats to over 5000 families in South Africa.

We are the only company selling 2cm thick play mats, they are stylish, but also affordable. Nothing makes us happier than to see photos and messages of how our play mats have changed the way parents interact with their little ones.

Transparency and client service is the most important building block of our business. Sometimes at our own parel, but a happy client is our main priority. 

So please come with us on this journey. You can follow us on Instagram or like us on Facebook. We post daily about tips and tricks for mommies and off course we showcase what a play mat can do for you and your family.

Thank you for taking the time to read our story. Happy shopping! Any questions, just ask.’

Johann, Mia, Lia and Karli Sadie


sadiekids play mats