Absolutely inlove!
ABC Storybook (Blush)/ Heirloom (Blush)
* Free as gift-with-purchase when total cart value is R800. Will not apply to multiple ABC Storybook (Blush)/ Heirloom (Blush) in cart.
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The SadieMat – ABC Storybook (Blush) / Heirloom (Blush) is part of our elevated SadieMat range — created for families who believe their home should move, grow, and play beautifully.
Crafted with high-density, memory-like foam, the SadieMat offers deep, cloud-soft comfort with exceptional support. It cushions every roll, stretch, and step — gentle enough for babies, yet strong enough for home workouts.
Each mat is wrapped in the highest-quality, non-toxic protective film, making it 100 % waterproof, stain-resistant, and allergy-friendly. Durable by design, it wipes clean in seconds and looks beautiful for years.
Featuring a reversible design, the ABC Storybook (Blush) side brings soft illustrated charm that inspires play and imagination, while the Heirloom (Blush) side offers timeless, neutral calm that complements every interior.
Because movement happens at every stage — from baby’s first roll to mom’s morning yoga — the SadieMat turns your floor into a space for strength, comfort, and connection.
Key Features
- Dual-purpose: play + family fitness
- Memory-like foam for luxurious comfort and stability
- Covered with durable, non-toxic, waterproof film
- Allergy-friendly, stain-resistant, and easy to clean
- Reversible surfaces: ABC Storybook (Blush) + Heirloom (Blush)
- Non-toxic, PVC-free, safe for all ages
- Designed to complement modern interiors
Available Sizes:
- Large: 2.1 m × 1.4 m
- Medium: 1.4 m × 1.4 m
- Round: Ø 1.4
Please read the cleaning and care instructions thoroughly to ensure your play mat stays in excellent condition.
What are the differences between our SadieMat and FoundationMat?
Product Features
- Protects as they play: thick cushioning for longer play-time. Absorbs impact from tumbles and falls from Newborn to Adults.
- Developmental Milestones: Makes reaching Baby milestones safer and stress free.
- Memory-Foam Core: Exceptional comfort and supportive cushioning.
- Premium Film-Coated Surface: Durable, non-toxic, and 100% waterproof.
- Reversible Design: Two distinct looks in one stylish mat.
- Lightweight Yet Robust: Perfectly balanced for active family life.
- Allergy-Friendly & Baby Safe: Gentle materials, safe for sensitive skin.
- Easy to Clean: Simply wipe away spills and everyday messes.
- Versatile Use: Ideal for playtime, movement, or home workouts.
Care Instructions
For everyday cleaning, simply wipe the mat with a soft, damp cloth to remove any dust or spills.
For a more thorough clean, we recommend using our exclusive Sadiekids Play Mat Cleaner, designed to keep your mat fresh, safe, and looking its best.
You can also use a gentle vinegar solution (1 part vinegar to 4 parts water) as an alternative.
Always make sure the mat is completely dry before rolling it up or storing it away.
To keep your mat in perfect condition, use a separate cleaning cloth just for your play mat. Using the same cloth for other surfaces may transfer cleaning residues that could affect the mat’s finish. A fresh cloth each time works perfectly too.
Please avoid baby wipes or harsh cleaning products, as these can cause discolouration or surface damage over time.
For more detailed guidance, please see our Sadiekids Care Instructions.
Please see our Care & Cleaning page for full instructions.
Shipping & Returns
We ship all over South Africa in 2-4 working days although shipping rates will vary based on product size and weight. Shipping will be calculated a checkout once your order is finalised.
Returns:
Sadiekids has a 7 day return policy. Incorrect use of the play mat and failure to follow care instructions will prevent you from returning the product.
Reversible Design
Two elegant sides for play & calm
Memory Like Comfort
Soft feel with durable support
Waterproof & Allergy-Friendly
100 % wipeable + safe for sensitive families
Customer Reviews
Overall rating: 5.0 / 5 from 37 reviews.
It's beautiful and my baby can crawl and stand on it safely without getting hurt when falling.
Loving how soft the new mats are, and this design is gorgeous.
Loving our new play mat for tummy time. So impressed with the quality, it exceeded my expectations!
So beautiful, such a soft play mat. Perfect for my baby’s room , and one day when she doesn’t want the carpet anymore then I’ll use it for myself
We love our Sadie mat! It's so thick and ideal for tummy time. We bought it with our twin babies in mind, but our older kids enjoy it as well, lovely for building Lego and reading books. Definitely an investment!
Hierdie mat is pragtig! Die details in die prentjies en kleure is besonders. Dit maak maklik skoon en as dit nat word, vee 'n mens dit sommer net met 'n lappie af. Dit is ook heerlik vir speeltyd. Dit is sag en perfek vir leer sit, rondrol en magietyd. Dankie vir die puik diens en die trots Suid-Afrikaanse produk!
This mat is stunning. It is so soft and comfortable to play on with our little one. Its 100% worth every penny. Our daughter loves it, and the colours and images keep her very stimulated. Love the fact that it is reversible when she gets older and that it's a bit larger than any other mats. I cannot recommend this more as the quality is impeccable.
Our little one loves her playmat! The quality is fantastic and it looks beautiful too! 🌸😍
So comforting knowing I can set my baby down safely to play. He was immediately captivated by the beautiful design of the mat! Tummy time has never been more fun 😁
This Matt is the perfect addition for your little one and is so soft so you don't have to worry about them getting hurt. And wow it is so beautiful. Love it.
Hello SadieKids ☺️ I have just received my new Sadie Mat (storybook blush / heirloom) And I ABSOLUTELY LOVE IT!! It is not only beautiful on both sides but also unbelievably soft and comfortable! Definitely one of my baby purchases that’s at the top of my list in terms of quality, how pretty it is and the excitement it has brought 😻 And such a bonus knowing Sadie is a South African company that we could support locally! My baby nursery is not yet ready, so the mat is still rolled up - but I'll send through a photo as soon as I have one. Thank you so much for following your passion and creating such a great product and business!! Excited for the play pens that will launch soon😻
Absolutely stunning ! Looks like a painting on the floor. Calming and beautiful and oh so soft.
Easy to order. Very good quality. Fits perfectly in the baby room. Love it.
New house with new room, still setting up. Thank you for the wonderful and beautiful product Xxx
My little granddaughter is nearly 9 months old and she loves her Sadie new mat. It’s so comfortable for her to sit or crawl on and she loves all the pictures. A great purchase. Highly recommend Sadie mats
Bitter mooi en so prakties!
The Sadie mat is very soft underfoot and the perfect place for baby to enjoy tummy time !
Great after-sales experience.
Fantastic
I absolutely love this mat. Soft yet firm. Nice and big so she has plenty of space to roll and play. We got the heirloom/ storybook blush and the print is so pretty and girly so she can use this mat for years and years
Lovely a thick and durable
Our baby girl loves her Sadie kids Matt. It is big enough for her to play and move around and so soft! The service was great and we received our order sooner than expected. We can not wait to add the playpen
Love the new mat. It is beautiful and so nice and soft!
I bought a Sadie mat when my daughter was born and it’s been used every single day for close to 4 years. I didn’t NEED a new mat but I just couldn’t resist buying this new design. It’s beautiful and my daughter is enjoying the alphabet illustrations as she is learning her letters.
Perfect addition to our little girl’s room for early morning and before bed playtime
The mat and artwork is absolutely beautiful. Love it!
We absolutely love this mat, especially the print. The detail on the ABCs is next level and beautifully laid out. Our little girl loves it and can spend ages looking at all the lovely ABC pictures. The heirloom side is just as beautiful and works perfectly in any space. It’s safe, comfortable, and super quick and easy to clean. We truly love the Sadie mat – it has really been a game changer for our family. Thank you so much!
Best play mat! So soft and plush, my little one year old loves crawling and exploring all over it.
Absolutely obsessed. So soft and SO BEAUTIFUL ❤️
Absolutely love love love our beautiful mat
Love my playmat. The perfect addition to our baby girls nursery!
I bought my second Sadie playmat, and absolutely love it!!
Such a lovely playmat that looks beautiful in the baby room. Luxuriously soft. 100% recommend!
Amazing product!
The minute I saw the latest launch I knew I had to get a second mat for our home. The carpet pattern is in the exact colours of my daughter’s room and the magical alphabet is just so beautiful! I planned on having the carpet side up but my daughter won’t let me flip it over, she just wants to look at the animals and learn which melts my heart! It’s soft and amazing quality - all round so happy!
This mat is beyond beautiful and so comfy!
Complete Your Calm Space
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Loved by families
“Perfect blend of design and comfort.”
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“The checkered side is so chic — and baby proof!”
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“Soft for play, strong for stretching — we use it every day.”
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For the moments that shape them. Designed for connection, comfort, and every stage of movement.