We have received our carpet and absolutely inlove with it. Its sooo much prettier in real life than on photos. And my son also loves the car track on the back. We are so happy. Thank you
Town Track/ ABC Storybook (Grey)
* Free as gift-with-purchase when total cart value is R800. Will not apply to multiple Town Track/ ABC Storybook (Grey) in cart.
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PLEASE NOTE:
This is a pre-order item. Estimated time of arrival (ETA) is 4 September 2026. ETA could be altered in case of any unforeseen delays.
Please note: There may be a slight colour difference between the image shown and the product you receive.
The SadieMat - Town Track/ABC Storybook (Grey) combines sculptural design with everyday functionality. Created for homes that move beautifully — it’s soft enough for your baby’s first roll, yet strong enough for your own daily movement.
Each SadieMat is crafted from high-density, memory-like foam that supports every stretch, step, and workout with cloud-soft comfort. Wrapped in a premium, non-toxic protective film, it’s 100 % waterproof, stain-resistant, and allergy-friendly — designed to stay beautiful, clean, and resilient through years of family life.
The reversible design brings two complementary moods:
ABC Storybook (Grey) — a soft, story-inspired pattern that brings warmth and depth to family spaces
Town Track — a charming, road-inspired design that turns everyday play into a little adventure.
From mindful mornings to family playtime, the SadieMat turns any floor into a space for strength, comfort, and connection.
Key Features
- Dual-purpose: play + family fitness
- Memory-like foam for luxurious comfort and stability
- Covered with durable, non-toxic, waterproof film
- Allergy-friendly, stain-resistant, and easy to clean
- Reversible surfaces: Town Track + ABC Storybook (Grey)
- Non-toxic, PVC-free, safe for all ages
- Designed to complement modern interiors
Because every movement tells a story — the SadieMat supports yours beautifully.
Please read the cleaning and care instructions thoroughly to ensure your play mat stays in excellent condition.
What are the differences between our SadieMat and FoundationMat?
Product Features
- Protects as they play: thick cushioning for longer play-time. Absorbs impact from tumbles and falls from Newborn to Adults.
- Developmental Milestones: Makes reaching Baby milestones safer and stress free.
- Memory-Foam Core: Exceptional comfort and supportive cushioning.
- Premium Film-Coated Surface: Durable, non-toxic, and 100% waterproof.
- Reversible Design: Two distinct looks in one stylish mat.
- Lightweight Yet Robust: Perfectly balanced for active family life.
- Allergy-Friendly & Baby Safe: Gentle materials, safe for sensitive skin.
- Easy to Clean: Simply wipe away spills and everyday messes.
- Versatile Use: Ideal for playtime, movement, or home workouts.
Care Instructions
For everyday cleaning, simply wipe the mat with a soft, damp cloth to remove any dust or spills.
For a more thorough clean, we recommend using our exclusive Sadiekids Play Mat Cleaner, designed to keep your mat fresh, safe, and looking its best.
You can also use a gentle vinegar solution (1 part vinegar to 4 parts water) as an alternative.
Always make sure the mat is completely dry before rolling it up or storing it away.
To keep your mat in perfect condition, use a separate cleaning cloth just for your play mat. Using the same cloth for other surfaces may transfer cleaning residues that could affect the mat’s finish. A fresh cloth each time works perfectly too.
Please avoid baby wipes or harsh cleaning products, as these can cause discolouration or surface damage over time.
For more detailed guidance, please see our Sadiekids Care Instructions.
Please see our Care & Cleaning page for full instructions.
Shipping & Returns
We ship all over South Africa in 2-4 working days although shipping rates will vary based on product size and weight. Shipping will be calculated a checkout once your order is finalised.
Returns:
Sadiekids has a 7 day return policy. Incorrect use of the play mat and failure to follow care instructions will prevent you from returning the product.
Reversible Design
Two elegant sides for play & calm
Memory Like Comfort
Soft feel with durable support
Waterproof & Allergy-Friendly
100 % wipeable + safe for sensitive families
Customer Reviews
Overall rating: 5.0 / 5 from 19 reviews.
Perfect size for every space in my house. Even for the kitchen!
The best purchase we have made! Mat is so soft but yet supportive. Works great for tummy time! Can’t wait till our son can enjoy the car racing side.
The Sadie Kids Play Mat has been a fantastic addition to our home. I love that it’s reversible, with a fun car track on one side and a colourful / educational alphabet design on the other, so it’s easy to switch things up as my little one grows. It’s soft, easy to wipe clean, and provides a comfortable, safe space for playtime. The quality is excellent, and it looks great in our living area too. Highly recommend!✨🫶🏼
Such good quality.
We absolutely love it. It is perfect for tummy time. It is so soft, I lie with her on the mat. It is also drool proof!!! I find this mat to be perfect and I show it off to all my friends when they come to look at the nursery ❤️
I bought the mat for a friend, and we were very impressed when we opened it. The quality, the detail, just everything is amazing.
Beautiful playmat. I know it will bring us a lot of joy and playful memories with our girls and little boy.
Absolutely stunning!
Love it!
My kids love this play mat.
Love this mat!! Probably more than baby 😆
Love the play mat!
Exceptional quality product, easy to clean as well. Baby can now move around with mom and dad having great peace of mind.
I bought two for my granddaughter - one for her home and one for mine. She apparently is enjoying her mat during tummy time. She is still very young (only 2 months) so I have not unpacked mine as yet.
Amazing quality
love it!
Meer en beter as wat ek verwag het, ek is mal daaroor!
Easy to clean and looks stunning!
Complete Your Calm Space
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Loved by families
“Perfect blend of design and comfort.”
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“The checkered side is so chic — and baby proof!”
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“Soft for play, strong for stretching — we use it every day.”
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For the moments that shape them. Designed for connection, comfort, and every stage of movement.